Hypro Pet Foods formerly known as Hypro (Aust), was established in 1998 where its primary focus was to produce quality stockfeeds for rural farmers. Following steady growth and increasing capabilities, Hypro Pet Foods was approached in 2002 - 2005 to produce pet food as a contract manufacturer for a much larger firm.
Over the years, Hypro Pet Foods progressed with its animal feed performance due to greater nutritional information and technological know-how from dedicated research and development.
The year 2006 was a special milestone for Hypro Pet Foods as it developed a unique recipe for pet food along with a new company vision, and as a result, a strategic management decision was made to launch its own brand “Dogpro” into the Australian rural market. Being cautious, Hypro Pet Foods converted this product in pellet form and the company has now become one of the largest producers of premium dry dog food with its mega value brand ‘Dogpro’.
Following this success, in 2009 Hypro Pet Foods invested heavily into new technologies to support its manufacturing facilities with the outcome of launching two new brands for the rural market sector ‘Dogpro Plus’ and ‘Catpro Plus’, along with two supermarket lines Dogpro Complete Nutrition and Adore Complete Nutrition.
Hypro Pet Foods possesses an aggressive innovation plan for its product range. Our Superior Greyhound Nutrition is a perfect example where Hypro Pet Foods is determined to fulfill the needs of a niche market - greyhound racing. Superior Greyhound Nutrition is used and endorsed by Wheeler Greyhound Kennels, Australia’s largest and most respected greyhound breeder with over 600 greyhounds.
Hypro Pet Foods is about supporting the people of the pet community and we continue to invest in proprietary technology to differentiate our brand by producing outstanding premium products at an affordable price.
Today, Hypro Pet Foods is a proud Australian company offering a diverse range of products and an impressive platform of growth opportunities through continual expansion in operations and innovative projects.