Home / Pure Life Pets, Natural Boost range of dog and cat food, first to market with a mix of high protein kibble and freeze dried 100% real meat

Pure Life Pets, Natural Boost range of dog and cat food, first to market with a mix of high protein kibble and freeze dried 100% real meat

By Hypro Pet Foods on Oct 22, 2021

Launched in March 2021, Pure Life is an Australian premium brand of pet food with a little twist when it comes to kibble – we add a generous amount of premium freeze-dried cuts of meat to our high protein kibble for a more delicious and complete meal.

As a pet owner, you are faced with an overwhelming selection when it comes to feeding your furry friend. From raw meat to grain-free kibble to wet food from your local supermarket, it can be difficult knowing what’s the best choice for your pet. At Pure Life, our mixture of high-protein kibble blend with freeze-dried 100% real meat provides your pet with all-round nutrition for greater wellbeing.

Pure Life is the result of a joint venture between two Australian family-owned and run business (Hypro Pet Foods and Central Pets), both firm believers that our
dogs and cats deserve every bit as much happiness as loving and caring for
our pets bring us.

And so, we crafted Pure Life to bring the same holistic approach to food for dogs and cats.

Our Natural Boost range of dog and cat food is the first to market with a mix of high protein kibble and freeze dried 100% real meat, uniquely crafted with the essential all-round nutrition that contributes to every aspect of pet health in a complete meal.

We understand that as a pet owner you want to give your furry friend the very best there is. That’s why we’ve worked so hard to create a range of sustainably farmed grain-free, allergy-friendly kibble for cats and dogs. We source most of our ingredients right here in Australia, from local farmers and local markets to bring the best to you and your pets.

Want to know more about Pure Life Pets?  Head over Pure Life’s website and discover has a tasty selection of grain-free and allergy-friendly food for adult dogs and puppies, as well as cats and kittens.